Scaling Content with Motion Graphics
Year 2022
Role Motion Designer
Challenge
UWorld, a leader in e-learning for high-stakes exams, needed to scale video production to meet growing demand across nursing, college prep, medical, and legal education programs. With an expanding team, they required a streamlined workflow to ensure efficiency, consistency, and high-quality content for both marketing and instructional videos.
Process
As team manager, I led the expansion of the creative team from 2 to 7 members and developed a scalable workflow for motion design content. I implemented video templates and a design system that maintained brand consistency while allowing for efficient content production.
Balancing marketing and instructional content was a key challenge, requiring distinct storytelling approaches. I refined the motion design workflow to accommodate both needs while overseeing production in UWorld’s new high-end studios. One of my favorite aspects of the project was creating videos that showcased UWorld’s high-quality test prep images, a key differentiator from competitors.
Impact
The new workflow and motion design system significantly enhanced UWorld’s content strategy. The YouTube channel grew to over 40K+ subscribers, with video content attracting thousands of new students. Motion graphics played a crucial role in highlighting UWorld’s unique features, increasing brand recognition and engagement across educational programs.
Vivid Images Video
Showcased UWorld’s detailed test prep visuals, reinforcing their competitive advantage.
Prep for College Ad
Achieved 22K+ views on YouTube, effectively driving student interest.
Key Learnings
This project underscored the value of scalable workflows in managing a growing creative team while ensuring consistent, high-quality video production. I gained insights into balancing marketing and instructional objectives, demonstrating how motion design can elevate brand perception and drive engagement. Ultimately, this experience reinforced the power of structured processes and cohesive design systems in shaping a company’s success.