Resume

UWorld

06/2024 - Current

Creative Project Manager, Contract

  • UWorld provides high-quality learning resources for students preparing for exams.
    Enhanced video production team efficiency by refining and expanding project briefs from the marketing team, leading to more precise task execution.

  • Developed and implemented a digital asset management system, increasing team productivity by 20% as measured by reduced time spent searching for assets.

  • Achieved a 25% reduction in project turnaround time by streamlining workflows and improving asset accessibility. 

TM Studios

04/2023 - Current

Creative Strategist / Product Designer

Trish McCallister Studios is a video production consultancy firm that helps businesses drive growth through creative strategies.

  • Facilitated communication between Cohere’s in-house marketing team and external agency, Position2, resulting in a 400% increase in content creation by optimizing collaboration.

  • Boosted efficiency for UWorld’s marketing team by 35% by designing a library of 100+ reusable motion graphics in Adobe After Effects, leading to faster campaign rollouts. 

Anchorage Digital

04/2022 - 03/2023

Video Manager & Motion Designer

Anchorage Digital is a leading cryptocurrency bank for institutions.

  • Led the creation of marketing videos, resulting in a 73% increase in social media engagement by producing visually compelling motion graphics.

  • Impacted the 2023 company-wide rebranding, collaborating with design teams to ensure consistent visual identity across all media.

  • Produced and edited the “Crypto in Motion” campaign, achieving over 65K YouTube views and boosting LinkedIn followers by 73%. 

UWorld

04/2020 - 04/2022

Video and Graphic Design Team Lead

UWorld provides high-quality learning resources for students preparing for exams.

  • Scaled the creative team from 2 to 7 members, enhancing the team’s capacity to produce high-quality content.

  • Developed a video campaign, leading to 20% increase in YouTube subscribers and a significant rise in paid student enrollments.

  • Oversaw the design and construction of two state-of-the-art production studios, increasing production capabilities by 40%. 

Udacity

08/2014 - 05/2019

Lead Creative Producer

Udacity provides high-quality online courses in programming, data science, and AI.

  • Led a team of animators, designers and editors, driving a 60% improvement in project delivery times through effective mentorship and leadership.

  • Forged strategic partnerships with industry leaders like Google, Tesla, and AT&T, expanding Udacity’s reach and credibility in the tech education sector.

  • Established the creative direction for the School of AI, resulting in a 35% increase in course enrollments and high user satisfaction ratings.