Resume
UWorld
06/2024 - Current
Creative Project Manager, Contract
UWorld provides high-quality learning resources for students preparing for exams.
Enhanced video production team efficiency by refining and expanding project briefs from the marketing team, leading to more precise task execution.Developed and implemented a digital asset management system, increasing team productivity by 20% as measured by reduced time spent searching for assets.
Achieved a 25% reduction in project turnaround time by streamlining workflows and improving asset accessibility.
TM Studios
04/2023 - Current
Creative Strategist / Product Designer
Trish McCallister Studios is a video production consultancy firm that helps businesses drive growth through creative strategies.
Facilitated communication between Cohere’s in-house marketing team and external agency, Position2, resulting in a 400% increase in content creation by optimizing collaboration.
Boosted efficiency for UWorld’s marketing team by 35% by designing a library of 100+ reusable motion graphics in Adobe After Effects, leading to faster campaign rollouts.
Anchorage Digital
04/2022 - 03/2023
Video Manager & Motion Designer
Anchorage Digital is a leading cryptocurrency bank for institutions.
Led the creation of marketing videos, resulting in a 73% increase in social media engagement by producing visually compelling motion graphics.
Impacted the 2023 company-wide rebranding, collaborating with design teams to ensure consistent visual identity across all media.
Produced and edited the “Crypto in Motion” campaign, achieving over 65K YouTube views and boosting LinkedIn followers by 73%.
UWorld
04/2020 - 04/2022
Video and Graphic Design Team Lead
UWorld provides high-quality learning resources for students preparing for exams.
Scaled the creative team from 2 to 7 members, enhancing the team’s capacity to produce high-quality content.
Developed a video campaign, leading to 20% increase in YouTube subscribers and a significant rise in paid student enrollments.
Oversaw the design and construction of two state-of-the-art production studios, increasing production capabilities by 40%.
Udacity
08/2014 - 05/2019
Lead Creative Producer
Udacity provides high-quality online courses in programming, data science, and AI.
Led a team of animators, designers and editors, driving a 60% improvement in project delivery times through effective mentorship and leadership.
Forged strategic partnerships with industry leaders like Google, Tesla, and AT&T, expanding Udacity’s reach and credibility in the tech education sector.
Established the creative direction for the School of AI, resulting in a 35% increase in course enrollments and high user satisfaction ratings.